“Products are made in a factory but brands are created in the mind”
WALTER LANDOR
The Hope Project:
Developmental Research Through Participatory practice
The Hope Project was my final piece for my MA. Over the course of my Masters I explored my own creativity and creative process. In doing so I found that I had a passion about creativity and how this can help people.
I ran a series of workshop using creative and messy techniques to help people express themselves. I used the feedback from the workshops to create graphical representations of the key words used, using a triangle to represent how many times that word was said. From there I created a brand using the triangles and documented my research and findings into a book.
Little Barn Art Company
This little project was for a small art company based in Newark! They wanted a really homemade made feel to their logo and their branding as all their artwork is made in house by their talented illustrator!
Working together to create this homemade feeling brand was a real treat! I used a muted palette and earthy tones to really hammer home that feeling of homemade and tradtional.
"To practice any art, no matter how well or badly, is a way to make your soul grow. So do it."
KURT VONNEGUT
Paul Malley Photography
This was a small business card project for a freelance photographer based in Lincolnshire. This project was really fun to create as the client wanted something modern and minimal. This project was a really nice example of less is more and how white space is always your friend.
BRANDING IS THE ART OF ALIGNING
JAY BAER
The Primary First Trust
Concept Brand
The Primary First Trust are a leading trust using collaboration and thought leadership principals to guide their leadership.
This concept was created using an image of three people joined together representing the trust and the schools all connected as one, working together. The modern colour palette was used to represent the modern approach the trust has.
This concept was unfortunately not used as a final concept but I believe the branding crosses all platforms well.
